Webinar Recording: Qualitative Research - Enhance Your Business Insights

View SPH Analytics complimentary webinar that will provide an overview of how qualitative research can help you better understand your members by capturing the beliefs, values, feelings, and motivations that underline consumer behaviors.

Webinar attendees will:

  • Learn when it is appropriate to use qualitative research
  • Understand the four key phases of designing a qualitative study
  • objective setting, recruiting, gathering insights, reporting
  • Review typical use cases for qualitative research in healthcare Hear a client success story
  • Q & A Session
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