SPH Analytics and Morpace Health Division Merge to Form Nation’s Largest Member Experience Measurement and Analytics Firm

November 27, 2018

Alpharetta, GA – SPH Analytics, the top-ranked patient satisfaction measurement firm in the Health Plan market, announced today that it has reached an agreement with Market Strategies International-Morpace to merge the Morpace Health division into SPH Analytics to create the nation’s largest member experience measurement and analytics firm. The two companies anticipate closing the transaction by December 31, 2018.

“I am thrilled to bring together leaders in the patient engagement and market research space,” said Amy Amick, President and CEO of SPH Analytics. “We have a lot of respect for the capabilities of Morpace Health, and we strongly believe that our strengths as organizations are highly complementary.  As a combined company, we will leverage the best practices that each organization brings to the table, with a deliberate focus on creating the best value and experience and innovation roadmap for our clients. Our expectation is to provide clients with best-in-class solutions that help them better understand and engage their members. The acquisition will also accelerate our investment in innovation to help drive progressive change that improves the overall care environment.”

The healthcare sector is rapidly shifting from fee-for-service to value-based care, designed to achieve healthcare’s Triple Aim goals. Morpace Health provides research expertise focused on member experience and quality of care, expanding SPH Analytics’ extensive portfolio of patient and member experience surveys and engagement programs – offering health plans additional ways to improve care outcomes, reduce costs, and deliver patient satisfaction.

“We are confident that our clients and employees will benefit from the new combined company,” stated Susan Semack, Senior Vice President, Health at Morpace Health. “We will continue to serve our clients with relentless focus, providing meaningful insights, but now with the added benefit of SPH Analytics’ resources, technology and much broader solution portfolio.”

The combined company will enable Morpace Health clients access to SPH’s Triple Aim solutions, including advanced SaaS analytics and reporting, member engagement solutions, population health and quality measure solutions, and financial risk analytics. Furthermore, Morpace Health clients will now have access to additional regulatory and insight surveys in the SPH portfolio, as well as omni-channel patient/member outreach via SPH’s Nexus Platform™.  This, coupled with Morpace Health’s deep custom research capabilities and tenured healthcare research professionals, will clearly differentiate the newly combined company in the market. The combined company will also hold 12 accreditations to meet CMS and NCQA regulatory requirements.

Terms of the deal will not be disclosed. Semack will join the SPH Executive Leadership Team as Senior Vice President, Consumer Experience, and in addition to other leadership responsibilities, will spearhead the integration and transformation of the combined businesses. The Morpace Health team will continue to operate from Farmington Hills, Michigan, with SPH Analytics headquarters in Alpharetta, GA.

This agreement does not impact Market Strategies International health clients. Given the complementary nature of MSI and SPH solutions, the companies anticipate go forward collaboration and partnership opportunities.

About SPH Analytics

SPH Analytics (SPH), a leader in healthcare analytics and population health management, empowers clients to analyze and interpret their clinical, financial, and consumer experience data to maximize their performance. SPH’s Population Care™, Population Value™, and Population Engage™ solutions are built on the innovative Nexus™ Platform, providing insights and impact to integrated health networks, ACOs, hospitals, ambulatory care providers, physician groups, and health plans. SPH’s quality measure dashboards, financial risk measurement, healthcare survey and patient outreach solutions, and consulting services empower clients to meet the Triple Aim by improving population health, reducing overall cost of care, and improving the patient experience.

SPH Analytics is a recognized leader in the industry, earning accolades as a top ranked population health vendor by KLAS, ranked the number one analytics firm out of the top 50 disruptive health IT companies by Black Book Research, and ranked number one in MACRA and MIPS Support Technology for Value-Based Care by Black Book Research. SPH Analytics has been providing insights to clients for more than 25 years and serves clients in all 50 states. Corporate headquarters are in metro Atlanta. SPH Analytics is a portfolio company of the $3 billion STG Partners. For more information, call 1-866-460-5681 or visit SPHAnalytics.com.

About Market Strategies International-Morpace

Leading market research firms Market Strategies International and Morpace bring clients closer to their customers through exceptional insights. The firms specialize in brand, customer experience, product development and segmentation research, and are known for blending primary research with data from syndicated, benchmarking and self-funded studies to help clients succeed. They have earned the trust of many of the world’s top brands across the automotive, consumer & retail, energy, financial services, health, technology and telecommunications industries. Market Strategies and Morpace are combining into one firm, as part of an acquisition of both firms by STG Partners and will be rebranded under a new name to be announced later in 2018. With more than 450 research professionals, the collective firm is now the 15th largest market research firm in the US and top 25 globally.

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Terri Davis
Vice President of Marketing
SPH Analytics

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